Resources

If there is one question that should be asked about any business idea, it is: "Is your idea good?" –  a simple question that rarely has a simple answer. Understanding what...

What most people in advertising and consulting don't want you to know. 🔮 You can get results just as good as the advertising and corporate management giants, with way less...

It is happening all around you and is affecting your businesses chance to thrive. Bumble Bee Tuna, a U.S. canned tuna business, has been found guilty of cartel behaviour. What that means is that they...

Why should brands and businesses care about Animal Crossing New Horizons (ACNH)? I'm a futurist and when I see something affecting this many facets of culture in such a short...

Ever wondered why some products suddenly seem to be everywhere? Bonbo founder Melissa Pepers joins Julian Cole of Planning Dirty to explore the behavioural science at play when it is your brand...

How do you create demand for a product before it is launched? Bonbo founder Melissa Pepers joins Julian Cole of Planning Dirty to explore the behavioural science behind a successful launch campaign....

How do Futurists see what's coming before it has arrived? Partially, it's by subscribing to feeds and resources known for being the first to discover new and potential trends. I have...

A deep dive into our unique approach to this popular area of brand positioning. "A few brand archetypes jumped out to me as reflecting my personality. Could that prevent me choosing...