Why Does Creativity Matter?
"Through my work I’ve come to realise that where analysis closes doors, creativity opens new ones." – Melissa Pepers. In this video I recap my talking points from the Australian...Read more
What Clubhouse Can Teach You About The First-Mover Advantage
In essence, a business is an idea for how to meet a need. My favourite types of businesses are those that make me think “WOW, that is extraordinary”. Over time...Read more
Why The Ethical Marketing Movement Is Dangerous
When I first saw the Ethical Marketing movement, my heart soared. Seconds later it dropped through my body. “They’ve got it wrong, and everyone is going to believe it.”...Read more
Grow Your Business Online
If there's a hot topic at the moment it has to be growing your business online. 💡 I was thrilled to hang with Lauren Kress, The Business Scientist on her...Read more
How Do I Know If I Have A Good Idea?
If there is one question that should be asked about any business idea, it is: "Is your idea good?" – a simple question that rarely has a simple answer. Understanding what...Read more
The Fastest Way To Burn Through Your Money
What most people in advertising and consulting don't want you to know. 🔮 You can get results just as good as the advertising and corporate management giants, with way less...Read more
Cartel Behaviour Is Not Just For The Mafia
It is happening all around you and is affecting your businesses chance to thrive. Bumble Bee Tuna, a U.S. canned tuna business, has been found guilty of cartel behaviour. What that means is that they...Read more