Business Concept Development

Sale price Price $6,000.00 Regular price Unit price  per 

Ready to run an extraordinary business?

An ambition without a strategy is just a wish. I work with you to develop a Business and Brand Strategy that actually has what it takes to make this ambition a reality. Your reality.

The process of Business Concept Development is both highly creative and highly strategic. I believe both creativity and strategy are door-openers, that create opportunities where before there was none. I also believe every person is unique and when this is cultivated, it becomes a superpower.

“Creatively, Melissa is off the chart, when you listen to her speak about global and culturaltrends it’s as if you’ve been welcomed in to the “black market” of idea making. The eventual concept we engaged Bonbo for is magical, the experience is like no other and the competitive advantage is absolutely clear.” – Carlos Swinton-Lee

What you get:

  • Pre-Strategy Questionnaire
    • Allows me to do preliminary global and local trend research in advance of your discovery session.
  • Business Strategy Session
    • Explore niche opportunities you never thought possible, create your competitive advantage – the "why you" that disrupts the marketplace, understand who your customers are and what drives them to buy from you in this full day session.
    • First half of the day focuses on your business and positioning it to disrupt.
    • Second half of the day focuses on your customers and what attracts them.
  • Brand Strategy Session
    • In this half day strategy session we build the blueprints to transform your business into a crave-able brand that people can’t get enough of. Understand exactly how and why your new brand can create a cult-like community around it.
  • Comprehensive Report
    • A detailed guide outlining your business concept;
    • How it fits in a unique space in the world;
    • The nitty gritty of how your business system will work;
    • An action plan taking you from today to your ambitious future;
    • A section on your brand positioning that can be used to brief brand custodians such as marketing staff, copywriters and designers;
    • Global trend research, chock full of extra ideas for launching and growing your business;
    • Tailored resources to continue to innovate.
    • Strategy Session
      • We meet again after you've received your concept to go over the nuts and bolts of launching and running your new business.
    • In It Together
      • Digital and phone call support for the first six months of your new business journey.
    Melissa Pepers Bonbo Founder Thinking Face

    Melissa the Founder of Bonbo will be your Business Designer. She has over a decade of experience building businesses and brands for major advertising agencies, first-time business owners, and everything in between.

    She's a:

    • Business Designer (creative money-maker)
    • Strategist (board game winner)
    • Experience Designer (professional wow-er)
    • Futurist (future trend magic)

    Your new future begins here.