Business Concept Development
Ready to run an extraordinary business?
An ambition without a strategy is just a wish. I work with you to develop a Business and Brand Strategy that actually has what it takes to make this ambition a reality. Your reality.
The process of Business Concept Development is both highly creative and highly strategic. I believe both creativity and strategy are door-openers, that create opportunities where before there was none. I also believe every person is unique and when this is cultivated, it becomes a superpower.
What you get:
- Pre-Strategy Questionnaire
- Allows me to do preliminary global and local trend research in advance of your discovery session.
- Business Strategy Session
- Explore niche opportunities you never thought possible, create your competitive advantage – the "why you" that disrupts the marketplace, understand who your customers are and what drives them to buy from you in this full day session.
- First half of the day focuses on your business and positioning it to disrupt.
- Second half of the day focuses on your customers and what attracts them.
- Brand Strategy Session
- In this half day strategy session we build the blueprints to transform your business into a crave-able brand that people can’t get enough of. Understand exactly how and why your new brand can create a cult-like community around it.
- Comprehensive Report
- A detailed guide outlining your business concept;
- How it fits in a unique space in the world;
- The nitty gritty of how your business system will work;
- An action plan taking you from today to your ambitious future;
- A section on your brand positioning that can be used to brief brand custodians such as marketing staff, copywriters and designers;
- Global trend research, chock full of extra ideas for launching and growing your business;
- Tailored resources to continue to innovate.
- Strategy Session
- We meet again after you've received your concept to go over the nuts and bolts of launching and running your new business.
- In It Together
- Digital and phone call support for the first six months of your new business journey.
Melissa the Founder of Bonbo will be your Business Designer. She has over a decade of experience building businesses and brands for major advertising agencies, first-time business owners, and everything in between.
- Business Designer (creative money-maker)
- Strategist (board game winner)
- Experience Designer (professional wow-er)
- Futurist (future trend magic)
Your new future begins here.