Most of my clients undergoing a brand transformation prefer me to be the custodian of their brand design. This is because I know the strategy and how to execute it successfully as though your business were my own.
I don't advertise this service typically as I only offer it to brands that I'm really excited to build. If you've landed on this page then that means I've opened up a spot exclusively for you.
My background is as a Design Lead for major advertising agencies (see my LinkedIn for more) and through my career I've achieved the rare combination of being an expert on both a creative and a technical level. You've seen my work on billboards, in your local supermarket, and behind the scenes impacting major companies that are household names. The fate of your new brand is in great hands.
The Nitty Gritty –
Here's what every great brand needs to get started. You will receive these deliverables 3 weeks from your purchase date.
- Detailed Brand Guidelines
Whenever you need everyone to be on the same page about your brand – this is that page. It explains the rules of your brand, the foundational insights your brand was built on and the technical details needed for any custodians to stay on brand, every time.
- Brand Assets
Including: Logo in all formats you need, exact colour scheme, typography guidelines.
- Adobe XD prototype of your website
Necessary image files, quality webfonts, and any other assets needed to bring it to life. This includes placeholders for copy. Considerations of both UX and UI so that it looks excellent and also meets your business goals.
- One round of changes to all the artwork to accommodate any preferences or adjustments. It's the polish that gives it that final sparkle and ensures you're involved where it counts.
The most powerful design is a lot like the most powerful strategy. It stands the test of time and provides the essential foundations to build differentiation, presence and success. First impressions matter and are important to get right.