Which Service Is Right For Me?

Our Business Design services are structured to help you build your dreams, whether you are just getting started or wanting to fall back in love with your business.

Do you (really) love your business?

Does your new business idea have a strategy that will (actually) turn your ambition into a reality?

An estimated 90% of new businesses ultimately fail. Owch! To a strategist, it looks a lot like lemmings rushing into the sea and drowning because they don't know how to swim.

If the point of working for ourselves is to build the life we want... how close is your reality to this goal?

Do you see yourself below:

  • 🤷‍♀️ Your business was ignited with a big flame of an idea which got extinguished soon after starting.

  • 🤷‍♀️ Working in the business has become so consuming that you can’t remember why you’re even doing it.

  • 🤷‍♀️ You’ve poured in all this work trying to get to a place you’re not even sure you want to be at.

  • 🤷‍♀️ You went all in on a relaunch or rebrand only to end up more or less at the same place.

  • 🤷‍♀️ The actual dream seems as distant to you as winning the lottery.

... what all of these experiences have in common is the lack of a North Star. That is, the guiding strategy that says where you’re going, why you’re going there and how you’re going to get there.

I don't mean vague and fluffy mission and vision 'strategy' or a thesis of a business plan so dry and restrictive that acting on it has you losing the will to live. Instead, imagine two cogs that fit together. One is your business system and one is your brand system. The projections on each cog have multiple attributes that determine how they work together to create a result. Each of the attributes is a layer of competitive advantage. It is here that the magic enters the machine.

No other business process can give you the kind of clarity that strategy can. I LIVE for the moment when I see the flame light up your eyes! Nothing is as empowering as knowing HOW.

How do I get you there?

  • 🔮 Put alllllll the cards on the table to see what we’re working with.

  • 🔮 Uncover what it is you really want and explore the gap between the reality and the dream.

  • 🔮 Look at all the opportunities that exist to make that dream the most potent version of itself.

  • 🔮 Run a fine toothed comb over the business, the current customers, the current context and the future possibilities to see what dead weight needs to be cut off and where space can be made.

  • 🔮 Create the strategies that will get you from where you are today, to where you’re going.

It’s easy to push aside what could be when trying to get through the day – but that is surviving not thriving. Consider, is there a gap between where your current plan will take you and your ambition? If that ambition is important to you and there's a gap, it probably means you aren't going to fill it on your own. I believe that choosing to keep going with something that is not working when there is a solution to the exact challenge is an act of self sabotage.

What most people forget? An ambition without a plan is just a wish.

There are two ways I can help you get to where you want to be. The main difference is how quickly you want that transformation.

Both services take you to the same destination, it’s totally up to you if you want to dip a toe in or dive in the deep end. Either way I’m your Business Designer Mel, and I’m with you for the whole crazy ride!

Are you creating a new business and you're not sure if your idea has what it takes? We can audit your concept using our methodology to uncover weak spots and set you up for success, send us a message to get started.